2:18 | 15.06.2019
Food Lion Receives National Recognition for CIAA Campaign
Public Relations Society of America has awarded Food Lion with its
prestigious Bronze Anvil Award in recognition of its successful
#BallinOnHunger campaign executed during the Central Intercollegiate
Athletics Association Tournament.
The purpose of the 2018 campaign was to spark engagement with CIAA fans
and connect them with ways they could help Food Lion fight hunger in the
12 towns and cities where there are CIAA schools.
The result was enough social posts to donate 24,000 meals to local food
banks and more than 2.9 million of media impressions giving visibility
to campaign and the Food Lion brand.
Judges commented that the campaign “was an excellent effort that made a
real difference. The entry was well thought out and clearly articulated
the purpose of this campaign.”
For more than 45 years, the Bronze Anvil Awards have recognized the best
of the best in public relations tactics — the use of social media,
video, blogs, podcasts, annual reports, digital newsletters, websites –
that contribute to the success of overall programs or campaigns.
Judging is performed across the United States by teams of PRSA members
and others with expertise in the specific categories. Only one Bronze
Anvil was awarded in 33 categories. The awards were presented in New
York City, N.Y., last Thursday. This is the company’s first time winning
a Bronze Award and third time winning a PRSA national award.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000
stores in 10 Southeastern and Mid-Atlantic states and employs more than
63,000 associates. By leveraging its longstanding heritage of low prices
and convenient locations, Food Lion is working to own the easiest full
shop grocery experience in the Southeast, anchored by a strong
commitment to affordability, freshness and the communities it serves.
Through Food Lion Feeds, the company has donated more than 500 million
meals to individuals and families in need since 2014. Food Lion is a
company of Ahold Delhaize USA, the U.S. division of Zaandam-based Royal
Ahold Delhaize Group. For more information, visit www.foodlion.com.
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